When a Business Card is More Than Just a Business Card

In any business, there are certain qualities that every salesman must have. Being personable is first; if you’re not good at talking to people or making idle chatter to get to know someone, you may want to consider a profession that involves a desk and a cubicle. Being approachable and able to engage in conversation with all types of people is imperative in this business. Of course, there is also responsibility. We all know that. Then there’s memorability. Being forgettable won’t get you clients. To round yourself out, you should have a decent sense of humor. You don’t have to be humorous, but you should at least have a good idea of what’s funny and what’s not.

A good business card should be a little bit of all of these qualities. If you are a straightforward, all-business-all-the-time type of person, then you would probably be alright with the traditional one-sided business card that everyone in the world uses. But, if you want to be personable, memorable, responsible and show your good sense of humor, you should think about doing something different.

Let’s say that you are at a trade show and you’re trying to attract new clients. You know that everyone looks for free stuff. But what if your “free stuff” was also your business card? Check out these business cards that double as magnets for all of your contact information – and can even print a photograph. These freebies are different enough that they will be memorable to a lot of people and aren’t as easy to lose as traditional business cards since they can be stuck somewhere in plain sight.

Or maybe you’ve been in contact with a potential client whom you know will give you some really great business. You have a meeting with them and you want to leave a lasting impression. As the meeting comes to an end and you bust out this chocolate business card, it’s not likely that they will forget you. This chocolate card is a delicious treat that would also show off your sense of humor and personality.

Of course, there will be people who don’t like chocolate or don’t use magnets to clutter their refrigerators, but there are plenty of other options to spice up your business card. Just remember that your business card should be a slice of you. By using a different model than the traditional business card, it’s likely that you will gain an advantage. Your clients will be impressed by your creativity and want to know more about you. And isn’t that the main point of a business card anyway?

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