How many times have you heard that the job market is suffering? It’s probably been mentioned in any conversation about the horrible economy, which seems to come up every other second. However, according to a survey by Monster, the online job board, the job market may not be as bad as you have been led to believe.

According to the survey of more than 820 large employers and 6,000 soon-to-be college graduates, 72 percent of employers plan to hire college graduates this year, compared to 64 percent last year. And college graduates are feeling confident about their prospects: 82 percent expect to receive at least one job offer by the time they graduate.

So, as an employer, what can you do to make sure that you are at the top of the job pool in terms of recruiting worthy employees?

Start with a plan. Know what you are looking for in a potential employee and what kind of benefits come with the opportunity to work at your company. Benefits do not necessarily mean medical and dental, although those aren’t bad; it can also mean nearby attractions such as lakes or ski resorts, or a discount to a local gym or spa. Capitalize on what you have to offer so that a potential employee will see it as well.

Next, you should bring something new to the table. After setting up an interview, you should be ready to show the interviewee why your company will be unlike any other place where they have interviewed or applied. A good way to do this is to bring a promotional product as an interview gift, such as a custom-printed desk caddy or flash drive. Interviewees will be impressed at your thoughtfulness. And the right products will go a long way in branding your company in their minds as a smart and fun place to work.

Try these two simple tips while showing your enthusiasm for what you do, and those recent college grads should have no problem seeing why your company should be their top choice.

Tags: business, corporate gifts

Tags: business, corporate gifts
Posted in Markets