Without needing to research too far, it can be assumed what some of the top-selling promotional products are across the world: pens, shirts, coffee mugs, water bottles. They are great products, in and of themselves, useful and often-used. But sometimes it seems everyone has promotional pens to give away!

This is why it is key to set your promotional product giveaways apart from the rest. It does not necessarily have to be by giving away an “out there” or completely random item. Instead, think about the way you present the free gift to your recipients. If you’ve got a selection of custom-imprinted pens, don’t just throw three of them in a bag; show your recipients all the pens you have available and allow them to choose which ones they would like. By doing something as simple as this, you are making the entire giveaway that much more personal in the most subtle, unsuspecting way possible. You are indirectly encouraging your clients to show a tiny piece of their personalities to you while also making it known that you put a little more thought into these promotional handouts.

The same idea goes for promotional items such as T-shirts. Most companies tend to give away promotional shirts in a couple of generically large sizes, keeping the idea in mind that it’s easier to receive something that’s too large than too small. However, offering a variety of shirts in sizes to accommodate all of your recipients is an easy way to impress them with your consideration. By being able to supply your clients with their favorite T-shirt size, it will not be just another promotional T-shirt that’s four sizes too big and sits in their sock drawer, buried at the bottom. They may actually wear it.

All of these “outside the box” ideas can be tweaked to suit your promotional product needs. It’s just about putting a spin on the everyday, same-old, same-old promotional products so your efforts as a company stand out and shine.

Tags: business, economical

Tags: business, economical
Posted in Markets